Social Housing at a Crossroads

Insights from the HBN Seminar on Policy Shifts, Data, and Healthier Populations

15 May 2025
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The UK's social housing sector is navigating a period of profound transformation. On the 14th May 2025, the Healthy Buildings Network Leeds hosted an insightful online seminar featuring Jon Fairburn and Louise Austin from North West Leicestershire District Council . The discussion, "Trends and policy changes in social housing: Opportunities for healthier populations?", shed light on the complex challenges and significant opportunities facing the sector, emphasising the pivotal role of data and collaboration in shaping healthier futures for residents.

Meet the Speakers

Jon Fairburn

Jon Fairburn

Business Project Manager and Emeritus Professor, North West Leicestershire District Council & University of Staffordshire

Jon leads NWLDC's asset management and retrofit programs, bringing extensive expertise in social housing decarbonisation and regulatory compliance.

Louise Austin

Louise Austin

Senior Projects and Performance Officer, North West Leicestershire District Council

Louise specialises in housing data management and analysis, working across NWLDC's portfolio of 4,000 homes. Her expertise in leveraging data insights helps drive strategic decision-making and improve tenant outcomes across the district.

The Shifting Landscape: New Pressures and Standards

Jon Fairburn opened by contextualising the immense pressures on social housing providers. Decades of under-investment, coupled with recent crises, have created a "perfect storm." Key drivers of change include:

  • Awaab’s Law: Mandating swift action on hazards like damp and mould, placing health outcomes at the forefront.
  • New Consumer Standards (April 2024): The Regulator of Social Housing is enforcing stricter standards for safety, quality, transparency, and tenant engagement. Many providers are currently struggling to meet these, with only a few achieving top C1 grades.
  • Net Zero Targets: The urgent need to decarbonise housing stock, requiring substantial investment and innovative solutions, often supported by initiatives like the Social Housing Decarbonisation Fund (SHDF).
  • Demographic and Climate Pressures: An ageing population with increasing health vulnerabilities and the growing threat of overheating in homes due to climate change.

These pressures demand a more data-driven and proactive approach to housing management, moving beyond reactive repairs to preventative strategies that enhance resident wellbeing.

Social Housing Transformation

Key Challenges

Damp &
Mould
Regulatory
Standards
Climate
Change
Staff
Shortages

Key Opportunities

Data
Analysis
Academic
Partnerships
Smart
Technology
£1.3B Wave 3
Funding

Outcomes

  • Improved tenant health & wellbeing
  • Energy efficient & sustainable housing
  • Better data-driven decision making
  • Enhanced community engagement

Healthier Communities & Environments

Source: Healthy Buildings Network Seminar, Leeds, May 2025

Housing associations are sitting on masses of data, but often lack the capacity and capability to analyse it effectively. Academics, on the other hand, have the expertise but often lack access to such rich, real-world data.

Jon Fairburn

Jon Fairburn

Project Manager, NWLDC

The Data Goldmine: Untapped Potential in Housing Stock

Louise Austin provided a compelling overview of the vast datasets held by housing providers. NWLDC, for instance, manages 4,000 homes and collects extensive data on property characteristics (age of components, construction type, EPC ratings) and tenant demographics (age, vulnerabilities, contact preferences).

"Housing associations are sitting on masses of data," Jon Fairburn reiterated, "but often lack the capacity and capability to analyse it effectively. Academics, on the other hand, have the expertise but often lack access to such rich, real-world data." This gap, he argued, presents a prime opportunity for partnership. Louise Austin added, "We spend so much time firefighting the day-to-day operational problems, we don't always get to see that strategic data analysis to help future problems."

A Call for Collaboration: Universities and Housing Providers Unite

The seminar strongly advocated for synergistic partnerships between universities and housing providers. Such collaborations can unlock significant value:

  • Monitoring & Evaluation: Assisting with the evaluation of SHDF Wave 3 projects. NWLDC, for example, has secured £8 million to retrofit 882 homes and is keen to partner with universities to analyse outcomes related to energy savings, carbon reduction, health, and comfort.
  • Data Analysis & Insights: Applying advanced data science techniques to housing data to identify trends, predict issues (e.g., properties at risk of damp/mould), and inform strategic decisions.
  • Student Placements & Talent Pipeline: Providing students in fields like data science, geography, engineering, and health sciences with valuable real-world experience, while simultaneously addressing staff shortages in the housing sector.
  • Knowledge Transfer Partnerships (KTPs): Developing longer-term strategic projects to tackle complex issues, with successful examples already funded in the sector.
  • Research & Innovation: Co-creating research projects that address practical challenges and contribute to academic knowledge, leading to impactful case studies.

The speakers shared a briefing paper outlining numerous research ideas for their SHDF Wave 3 project, inviting academics to engage.

Universities & Housing Providers: The Power of Collaboration

Key Stakeholders

Housing Providers

Data-rich, resource-constrained

Universities

Expertise-rich, data-seeking

Success Story

NWLDC Wave 3 Project

£8 million funding
882 homes retrofitted
PAS 2035 standards

Collaboration Opportunities

Monitoring & Evaluation

  • • Energy & carbon savings analysis
  • • Health impact assessment
  • • Comfort & wellbeing measures

Data Analysis & Insights

  • • Predictive modeling for issues
  • • GIS spatial analysis
  • • Strategic decision support

Student Placements

  • • Data science & GIS specialists
  • • Engineering & sustainability
  • • Health & social sciences

Knowledge Transfer

  • • Management KTPs
  • • Long-term strategic projects
  • • Better Care Fund integration

Research & Innovation

  • • UKRI & EU Horizon bids
  • • Co-created research projects
  • • REF impact case studies

Co-creation & Engagement

  • • Tenant consultation expertise
  • • Community engagement
  • • Social justice & equity focus

Win-Win Outcomes

For Housing Providers

  • Better data-driven decisions
  • Address staff & expertise gaps
  • Enhanced regulatory compliance
  • Healthier buildings & tenants

For Universities

  • Access to rich, real-world data
  • Student placement opportunities
  • REF impact case study potential
  • Funding for applied research

Source: Healthy Buildings Network Seminar, Leeds, May 2025

Addressing Key Challenges: Damp, Mould, and Beyond

Damp and mould remain a pervasive issue, with NWLDC alone having over 700 open repair orders. Awaab’s Law intensifies the pressure to resolve these swiftly. The seminar explored how data from in-home monitors (like AICO or Switchee devices, which NWLDC is piloting) can provide early warnings and support preventative measures. These monitors can track temperature, humidity, CO2 levels, and even occupancy patterns, offering rich data for analysis.

Other significant challenges discussed included the need to protect vulnerable, ageing populations from issues like overheating – a risk potentially exacerbated by some energy efficiency retrofits if not carefully managed – and the complexities of effective tenant engagement and co-creation of services.

Key Discussion Themes

Equity & Inclusion

Participants raised critical questions about how data collection and analysis should account for potential disparities in repairs and responses across different resident demographics. Several attendees emphasised the importance of examining the underlying drivers causing poor quality housing, including structural racism.

Resident Voice & Empowerment

An important theme emerged around residents being listened to and believed. As one participant who previously served as a CEO in Kensington & Chelsea during the Grenfell Tower fire noted, "It's about the perception of tenants as 'other'." Another attendee observed that "people who aren't listened to aren't counted either," highlighting the compounding effects of marginalization.

Organisational Culture

Several participants highlighted how the culture within housing organisations significantly affects operations and attitudes toward residents. The discussion acknowledged that variance in outcomes often stems from these cultural differences, with one attendee noting "The cultures are soooo different" between organisations.

The Role of Technology: Sensors and AI

The potential for technologies like IoT sensors and Artificial Intelligence (AI) was a recurring theme. While still nascent in the housing sector, AI could be a "game changer" for spotting trends in repairs, improving regulatory reporting, informing decisions, and even predicting tenant health needs. The rich datasets held by housing providers are ideal training grounds for AI models, provided ethical considerations and data governance are robustly addressed.

A Path Forward

The seminar concluded with a powerful message: the challenges facing social housing are immense, but so are the opportunities for positive change. By fostering strong, collaborative relationships between those on the frontline of housing provision and the research community, we can unlock innovative solutions.

The Healthy Buildings Network Leeds is committed to being a catalyst for these collaborations. We aim to bridge the gap between theory and practice, ensuring that research translates into tangible improvements in the health, safety, and wellbeing of residents in social housing across the UK.

Join the Conversation

We invite researchers, housing professionals, policymakers, and community advocates to connect with us. Let's work together to build a future where every home is a healthy home.

Dr. Marco-Felipe King

Dr. Marco-Felipe King

Director, Healthy Buildings Network Leeds & Water, Public Health & Environmental Engineering Research Group, University of Leeds

Dr. King leads interdisciplinary research at the intersection of building engineering, public health, and data science. He is passionate about supporting collaborations to create healthier and more sustainable built environments for all.

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